Find out what is being searched for on YouTube in your area or niche that you can compete for. He organizes the four major stages of YouTube optimization: To capitalize on this opportunity, Rockliff urges marketers to research YouTube to qualify exactly what video content is needed, and which of this content will get the most responses from its viewers, or potential clients. The combination of the video-centricity of today's consumers coupled with the increasing expense and difficulty of attracting attention via text-based Google listings, Rockliff suggests, is what identifies YouTube an increasingly robust platform for video-savvy marketers. It is increasingly obvious in the industry that text-based content is saturated, and that if a company isn't willing to give it at least one year and invest considerable amounts, they shouldn't spend much time on traditional Google based SEO. By using YouTube, business owners can combat the stiff competition for consumer attention and variating Google search algorithms.Īccording to a research study from Common Sense Media, more than twice as many young people watch videos every day as did four years ago, while the average time spent watching videos-primarily on YouTube-has roughly doubled, to an hour a day.(3) Video's popularity has exploded, while text takes a back seat. SEO expert Tony Rockliff, founder and CEO of Tony Rockliff Productions, states as SEO "gets bigger, it gets tougher." For an increasing number of companies, especially SMBs, the smart move is to consider YouTube as an additional SEO powerhouse instead of the conventional reliance on Google. 24, 2020 /PRNewswire-PRWeb/ - In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50% of total global ad spend, an all-time record.(1) "A subset of internet advertising-search engine optimization (SEO) is now the major battleground in marketing today. Veteran SEO expert Tony Rockliff urges business owners to utilize the power of YouTube as a promising alternative to the otherwise slow, painful and expensive build of a Google SEO campaign.ĬLEARWATER, Fla., Feb. A well-organized Web site that offers links to recordings of lectures would be just as useful, and much faster to navigate.Internet marketing and advertising is becoming increasingly difficult and expensive, especially for small to mid-level businesses. For all other students, faculty, and visitors I am not sure whether a 3D environment is really useful. The virtual environment is certainly useful for computer graphics students, to see and understand 3D graphics moreover, they have a large world upon which to build their own work, which is certainly beneficial for their motivation. While the environment and avatars are very nicely modeled, I did not like the fact that the only woman shown was dressed in a very tight and short skirt, wearing boots. In their paper, the authors present the 3D environment, and provide various screen shots. I thus wandered around like a poorly organized student, popping his head in every lecture hall. When visiting the 3D world, I was not able to find a navigation aid or timetable to know where each lecture would be found. Visitors can click on lecture halls, and can watch recordings of lectures. The Nanyang Technological University in Singapore has built a large 3D representation of their campus that is fairly easy to navigate. VRML has been replaced by X3D, a standard that has also failed to take off. However, these expectations never came true. Five years ago, it seemed that, in the near future, many Web sites would use VRML to offer users a better experience of virtual reality. Virtual reality modeling language (VRML) has been widely used to model three-dimensional (3D) virtual environments that are displayed in Web browsers.
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